Explaining the explainer video
Everyone is being encouraged to make more visual content on both their websites AND in their social media post.
In fact, research has shown people retain 95% of a message when they view it in a video, compared to just 10% retention when they read it! That’s massive!
Here’s another statistic for you… Websites that contain video are 53% more likely to be found on Google and the viewing time spent on those websites goes up from just 8 seconds to a whopping 2 minutes – enough time to make a more accurate decision about you and your business.
So, we get it – we all need to have visual content to help promote our businesses but how do we go about this? Where do we start?
What is an explainer video?
Explainer videos are short,videos that explain a company’s product or service in a simple and easy-to-understand way. Sometimes they’re animated, sometimes they’re real people, and sometimes they’re just graphics. As a company, you may want to ‘explain’ your USP (Unique Selling Point) to encourage prospective clients to use your services. Or you might need to explain exactly how a product works to new users. They are often used to explain complex ideas in a way that is engaging, simple to understand and visually appealing.
It’s like a shop window to your business, and therefore it needs to stand out.
How can they help my business?
Explainer videos can be a very effective way to promote your business online. For example, they:
- Help potential customers understand what your company does and how it can help them.
- Can be shared on social media and other online platforms, increasing your brand’s visibility.
- Can increase lead generation and conversion rate, as they provide potential customers with a quick and easy way to learn about your product or service
- Are more engaging and memorable, so they can help you stand out in a crowded market.
- Can be used in a variety of settings, including on your website, in emails, and even at trade shows!
Overall, explainer videos can be a powerful marketing tool that helps you communicate your message to a wider audience and drive more business.
How do I make my video effective?
While explainer videos can be very effective their success can vary depending on the specific content and context you use them in. I mentioned some general statistics at the start of this article, and now I want to expand on those to show you what they mean, and how they might shape a particular video.
Average length: Studies have shown that shorter explainer videos tend to be more effective, with the sweet spot for most videos being around 1-2 minutes.
Average View: This is a measure of how many people watch an explainer video all the way through. A high view completion rate can be a good sign that the video is engaging and effective.
The percentage of viewers who take action: This could include things like making a purchase, signing up for a newsletter, or visiting a website. This is perhaps the most important metric for assessing the effectiveness of an explainer video, as it reflects how well the video is able to convert viewers into customers.
The average increase in website traffic /sales: This can be a good way to measure the overall impact of an explainer video on a business or organization.
It’s worth noting that these are just a few examples of how potential metrics might be used to assess the effectiveness of explainer videos within your business, but of course the specifics will depend on the purpose of the video and where you put it.
Using Voiceover in Your Explainer Videos
Voiceover is a common feature of many explainer videos, to help convey information and engage the viewer. You may feel that it should be YOU presenting the face of your business – after all, no one knows it as well as you! But if you haven’t got the presenting and performing skills to do this, you could actually end up damaging your company’s reputation.
As a professional voiceover artist, my aim and passion is to present you and your business in the absolute best way possible. To get your target audience to engage with the message you have created in the way that you intended. Full stop. I’ve written another blog all about the pros and cons of using voiceover and you can find it here. But when it comes to explainer videos, a few ways a voiceover artist can help include:
- To provide a narrative or storyline: Tell a story or provide a narrative context for the information being presented in the video. This can help make the information more engaging and easier to understand.
- To provide explanations and definitions: Provide verbal explanations or definitions for complex concepts or technical terms that might be difficult to understand from the visuals alone.
- To guide the viewer through the video: Provide directions or prompts for the viewer, helping them to follow along with the video and understand what they should be focusing on.
- To add personality or emotion to the video: The tone and inflection of the voiceover can be used to add personality or emotion to the video, helping to engage the viewer and make the video more memorable.
Of course, it’s essential to find and choose the right voiceover artist for you. One who can effectively convey the desired tone and message of the video, make sure it flows smoothly, and effectively communicates the desired information.
So don’t put it off! If you need a more visual presence, you can see how an explainer video would help to promote and showcase your business. And if you need a voice to bring your business to life, contact me here to get things started.
